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A$AP Rocky Calls Off Logo Collaboration After Designer Shares Private DM

Rocky’s public comment ended the potential deal and prompted a wider debate about sharing private business messages on social platforms.

Overview

  • Designer Allan Peters posted a screenshot of a direct message from A$AP Rocky asking about rates for brand logo revisions, captioning the post “I have no words.”
  • Rocky replied in the post’s comments calling the sharing “distasteful” and writing that they would not be working together, which effectively rescinded the offer.
  • Peters deleted the DM screenshot hours later and has not issued a formal public statement, though he posted Instagram Stories celebrating passing one million followers.
  • The exchange circulated across social media and prompted sharp discussion among creators about whether private client outreach should be posted as content.
  • The incident highlights a tension between content-driven incentives for influencers and the discretion that underpins trust in creative partnerships, and it drew extra attention because Rocky is actively touring in support of his new album.