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Aanand L Rai Calls ‘Raksha Bandhan’ a Blunder, Says He Misjudged Audience

The admission follows a box-office rebound with ‘Tere Ishk Mein’ posting Rs 111.50 crore in 16 days.

Overview

  • Speaking on Galatta Plus, the director said he "totally faltered" on the 2022 film by judging what a segment of viewers wanted.
  • He labeled the project a "blunder" driven by wrong intent and expectations from himself rather than any flaw in the script.
  • Rai said he tailored and simplified the film for two- and three-tier markets, a strategy he now believes undermined his voice.
  • He praised Akshay Kumar as "real" and fully committed, but admitted his own "heartbeat" did not align with the film.
  • Media reports note Raksha Bandhan earned Rs 48.63 crore in India, while Tere Ishk Mein, from Colour Yellow Productions and T-Series, has reached Rs 111.50 crore in 16 days.