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AAA Game Budgets in the U.S. and Canada Now Top $300 Million

The new baseline forces big games to sell millions of copies to cover costs.

Overview

  • Jason Schreier, who posted on BlueSky Thursday, reported that budgets for major games commonly exceed $300 million in North America.
  • Most of that spend goes to developer salaries and studio overhead, while executive pay is largely stock-based rather than cash.
  • At a $70 price with a typical 30% store fee, a $300 million project needs more than 6 million sales to break even before marketing.
  • Costs are far higher in the U.S. and Canada than in lower-wage regions, which helps explain why some overseas studios ship comparable work for less.
  • Outlets link these rising costs to layoffs and studio cuts, and veteran Denis Dyack cautions that leaning on AI tools is unlikely to reduce total headcount or time.