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A24’s ‘The Drama’ Hits Digital Just 32 Days After Theatrical Release

The swift move signals studios are shrinking the gap from theaters to home.

Overview

  • The Zendaya and Robert Pattinson film is now available to buy or rent on Amazon Prime Video, Apple TV, and Fandango at Home.
  • The digital debut follows its April 3 theatrical opening, creating a 32-day window that is short by pre-pandemic norms.
  • A24 has not announced a subscription streaming date, with prior A24 patterns suggesting a later launch on Max.
  • U.S. pricing varies by platform, with Amazon listing a $24.99 digital purchase, and some international availability expected in the coming weeks.
  • Written and directed by Kristoffer Borgli, the movie continues to draw strong reactions for a widely discussed twist kept out of early marketing.