A24’s Micro-Budget Horror ‘Undertone’ Opens to $9.3 Million
Self-financed after public funders passed, the film sold to A24 following a Fantasia premiere.
Overview
- The Toronto-shot feature earned an estimated $9.3 million in its first weekend across roughly 2,570 North American theaters.
- Produced for about $500,000 with private backing, it later received Telefilm support limited to roughly $313,000 for national marketing and $15,000 for international promotion.
- Following its world premiere at Montreal’s Fantasia festival, A24 acquired global rights in a competitive sale and led a nationwide rollout.
- Coverage highlights its audio-first design and urges Dolby or other premium-format screenings for the intended experience.
- Box-office analyses using a 2.5x rule-of-thumb, including Koimoi’s, suggest it has cleared a simple theatrical break-even, and director Ian Tuason is set to direct a new Paranormal Activity with plans to use his Toronto team.