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A24’s ‘Backrooms’ Unveils New Promo as Early Raves Boost Opening Forecasts

Early buzz points to a quick path to profit given the film’s sub-$10 million budget.

Overview

  • A24 released a new Backrooms promo that includes fresh footage and pull quotes from early critics.
  • The feature opens May 29 in U.S. theaters with tracking near a $20 million domestic debut on a reported budget under $10 million.
  • First reactions from a press screening praised Kane Parsons’ stripped-down, liminal horror and strong lead performances from Chiwetel Ejiofor and Renate Reinsve.
  • Parsons, whose Backrooms shorts drew about 190 million views on YouTube, said he is not done exploring the universe and expects more projects.
  • A24 is pushing the R-rated film with a limited Burbank pop-up as producers from Chernin, 21 Laps, Atomic Monster, and Phobos support the release.