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A24’s Backrooms Gains Steam With Viral Trailer as VHS-Style Teaser Emerges

A24 is leaning on retro viral tricks to bring the internet-born horror into theaters.

Overview

  • The official trailer, spotlighted Monday by multiple outlets, has topped 18 million YouTube views as early commenters call it deeply unsettling.
  • Fans spotted a 30-second “Cap’n Clark’s Ottoman Empire” spot on Pluto TV that plays like a 1990s VHS ad and links to the film’s furniture-store setting.
  • The commercial lists a phone number that reportedly returns a fax, pointing to an interactive rollout that echoes the project’s web origins.
  • Chiwetel Ejiofor leads as Clark, a shop owner who finds reality-bending back rooms, with creator Kane Parsons returning to direct to preserve the series’ lo-fi look.
  • Backrooms is slated for theaters on May 29, 2026, with a 1 hour 45 minute runtime and an R rating reported via IMDb and cited by AZ Central.