Overview
- A24 announced a multiyear research partnership with Google’s DeepMind that was unveiled earlier this week and has been reported to include about $75 million in backing and access to DeepMind research and infrastructure.
- The studio and DeepMind describe the work as joint research to build filmmaking workflows and tools, not a production deal, and they say Google will not get access to A24’s content library and filmmakers will not be forced to use any tools.
- A24 issued public statements this week defending the arrangement and saying the goal is to give artists a voice in tool design, using the phrase that the company would “rather have a seat at the table than on the sidelines.”
- The announcement prompted sharp pushback online from A24’s fanbase and criticism from some affiliated filmmakers, with public complaints on X, Instagram, Reddit and comments from figures such as Kane Parsons and Justine Bateman.
- Industry observers note the deal sits alongside recent studio–tech moves by Disney, Lionsgate and Netflix and could shape future questions about copyright, labor, creative control, and which safeguards studios put in place.