Overview
- The poll, which was published Thursday, June 4, 2026, surveyed 2,000 football fans and found 37% spend more after a team scores, with an estimated per-person cost of a goal as high as £188.
- The research gives per-goal averages for common purchases: celebratory drinks £17.70, extra food £15.91, and merchandise £22.06.
- Fans’ splurges are driven by whether a goal puts their side ahead, the match’s importance, and the opponent, and more than one in 10 said a goal has led them to buy tickets for a future game.
- Watching abroad amplifies spending: 65% call overseas matches more memorable, half have travelled mainly to see a game, and 30% say they spend more when abroad.
- Post Office Travel Money recommends loading a prepaid travel card to track and limit spending, and the study’s self-reported data and commercial sponsorship mean the figures should be read as indicative rather than transaction-verified.