99Food Accelerates Brazil Rollout With R$2 Billion Plan and Five-City November Launch

Overview

• The app expanded in November to Salvador, Campinas, Belo Horizonte, Curitiba and Recife, extending its footprint beyond earlier launches in Goiânia, São Paulo and Rio de Janeiro.
• The company states it will invest R$2 billion through June 2026 with a goal of reaching about 100 cities by mid-2026.
• 99Food highlights proprietary motorcycle-focused maps, smarter dispatch and prep-time estimates, citing an average 28-minute delivery in Goiânia at launch.
• Restaurants are offered models that can cut costs by up to roughly 30% with the option to keep counter prices on delivery, while consumers see coupons totaling up to R$99, free delivery on initial orders and discounts up to 50%.
• Couriers can qualify for R$250 per day after 20 trips including at least five food deliveries, and the service is positioned as part of 99’s superapp with mobility, payments and a mototaxi return in São Paulo on December 11.