Overview
- A short Instagram video of Sister Irmingard, 92, trying a döner kebab for the first time reached a huge audience, with outlets citing more than 7 million views and over 415,000 likes.
- Sisters Clarita and Ursula filmed the clip and run the Arenberg Dominican sisters’ social accounts, posting everyday moments from the monastery.
- Follower counts jumped after the video, with Clarita now at more than 20,000, Ursula near 5,000, and the convent’s account above 15,000.
- Sister Irmingard said the sudden attention felt “incomprehensible” and that she would have preferred to stay unknown, though she is open to appearing again if asked.
- The episode has drawn national and English-language media interest and fits a wider pattern of convents finding large audiences online, including a Salzburg-area group that gained 280,000 Instagram followers last year.