Overview
- 7‑Eleven filed the lawsuit on July 1 in the U.S. District Court for the Northern District of Texas and is seeking emergency injunctive relief to stop a Nike release scheduled for July 11.
- The complaint says the new Air Max 95 uses a striped orange, green and red design that 7‑Eleven claims consumers closely associate with its brand and that the look will cause confusion.
- 7‑Eleven asks the court to bar manufacturing, marketing and sales of the shoes, to order a recall of any distributed pairs, and to recover Nike’s profits plus additional damages.
- Nike has not publicly responded and the case is in an early procedural stage, though the suit has already affected some marketplace listings and resale activity.
- Legal observers say the case could shape whether a color combination alone can gain trade dress protection and may influence how brands time and design future limited releases.