Overview
- On Thursday, July 2, 7‑Eleven filed a federal lawsuit in Dallas accusing Nike of copying its signature orange, green and red stripe on a forthcoming Air Max 95 and asking a judge to block sales, order a recall, and recover profits and damages.
- The complaint says 7‑Eleven has used the tri-color design for decades across stores, advertising and merchandise and holds multiple trademark registrations for that color combination.
- 7‑Eleven alleges Nike scheduled the shoe’s release for July 11 — a date widely associated with 7‑Eleven Day promotions — and that Nike told the retailer it would continue advertising and proceed with the launch.
- The filing cites media coverage that described the sneaker as inspired by 7‑Eleven and argues that the similarity will likely make consumers think the shoe is sponsored or endorsed by the chain.
- If the court grants emergency relief, the move could halt a high-profile sneaker drop at short notice and sharpen legal debate over how far trade-dress protection extends to color schemes and marketing timing, with consequences for brands and shoppers.