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7‑Eleven Marks Slurpee’s 60th With Free Giveaways and New Mountain Dew Flavor

The chain is using a free small Slurpee giveaway plus a limited‑time Mountain Dew Confetti Chill flavor and loyalty sweepstakes to drive store visits and boost app engagement.

Overview

  • The free small Slurpee giveaway is being distributed at participating 7‑Eleven, Speedway and Stripes stores on Saturday, July 11, while supplies last.
  • Rewards members had an app‑exclusive early offer with a free large Slurpee on Friday, July 10 after a minimum $20 7NOW purchase.
  • The new Mountain Dew Confetti Chill flavor is available for a limited run from June 25 through August 29 at participating stores and features a citrus birthday‑cake profile with edible sugar crystals.
  • Select locations are hosting in‑store 'Slurpee Date' activations with a photo bench and bedazzled double straws, and the chain is selling commemorative cups plus a PASCAL fine‑jewelry collaboration online.
  • 7Rewards and Speedy Rewards members can stack entries into a summer Slurpee Truck VIP sweepstakes by buying qualifying items and playing the in‑app 'Slurp, Snack, Win' game, part of a campaign that leverages loyalty programs across roughly 13,000 U.S. and Canadian stores.