Overview
- 7 Brew ran a one-day 'Jackpot Day' promotion on Monday, Sept. 7 that gave a free limited-edition 'Brew Doh' to customers who bought two medium or large drinks between 7 a.m. and 7 p.m.
- The giveaway produced large, social-media-driven turnout that spilled into drive-thrus and nearby roads, with customers reporting waits of about two to two-and-a-half hours.
- Local police in Glendale and Brookfield monitored the crowds, directed traffic at some locations, and reported no major incidents during the promotion.
- Brew Doh toys quickly appeared on resale sites such as eBay with listings asking tens to hundreds of dollars, and social-media videos showed some owners saying the squishies had broken or leaked after use.
- The Brew Doh is 7 Brew's coffee-themed take on the popular NeeDoh squishy made by Schylling, a TikTok-fueled trend that has created widespread shortages and high demand for limited branded giveaways.