Overview
- Curtis “50 Cent” Jackson and Planet Hollywood chairman Robert Earl announced PH Live, a new entertainment hub that will take over the brand’s Times Square location in New York City.
- The venue is being built around immersive LED walls and media that can change the room for pop-up concerts, film premieres, album launches, watch parties, and private events.
- Programming will lean on Jackson’s brand, including surprise sets, memorabilia from his TV and film work, and a menu featuring his favorite dishes like sweet chili shrimp, steak with mac and cheese, and a signature burger.
- Robert Earl said PH Live will usher Planet Hollywood into a new era of immersive entertainment, while Jackson promoted the project on Instagram and a new PH Live NYC account debuted with a project logo.
- Expansion is under discussion for other cities, including Shreveport, Louisiana, where Jackson is building production operations, and a private membership program is being explored, with opening timelines and full details still undisclosed.