Overview
- 50 Cent reached a reported $100 million partnership with Planet Hollywood chief Robert Earl to launch PH Live at the brand’s Times Square flagship.
- Plans call for a multi-use venue that hosts pop-up concerts, movie premieres, high-end private parties, and other marquee events.
- State-of-the-art LED systems will let operators reshape the room for each program, including live sports watch parties and album launches.
- The concept adds a menu based on 50 Cent’s favorites and displays of his film and TV memorabilia to create an immersive fan experience.
- Expansion is planned for other cities, with Louisiana highlighted due to his production hub, though opening timelines and fuller deal terms remain unannounced.