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50 Cent Joins Payday TV Adaptation as Executive Producer

The hire could accelerate the franchise’s push into television and other platforms by drawing creative talent or a distribution partner.

Overview

  • Curtis “50 Cent” Jackson officially signed on as an executive producer for the Payday television adaptation, a development first reported Monday and confirmed by G‑Unit Film & Television, Vice Studios and Starbreeze.
  • Vice Studios and Starbreeze remain the project’s producers but the series is still in early development with no writer, showrunner or network or streamer attached.
  • 50 Cent’s TV track record on crime dramas such as the Power franchise and BMF is cited by partners as a reason he could help secure talent and commercial support for a high-energy heist series.
  • Starbreeze’s CEO framed the collaboration as a faithfulness pledge to the games’ masked, cinematic heists and said the team is not planning a cautious approach to the adaptation.
  • The TV project is part of a broader Payday expansion that includes upcoming game and VR releases, and the next milestones to watch are attachment of a writer or showrunner and the landing of a distributor.