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49ers Launch 80th-Season Campaign With Jerry Rice–Narrated Film and Commemorative Patch

The rollout signals a season-long push to link the current team to eight decades of franchise history.

Overview

  • San Francisco unveiled an 80th anniversary program that features a new logo and a cinematic video voiced by Hall of Famer Jerry Rice.
  • The club showed a jersey patch for the 2026 season that displays the number 80, a red “years” banner, the team logo, and the founding year.
  • Team messaging presents the milestone as a living standard rather than a one-off logo drop.
  • Rice’s presence ties the campaign to his retired No. 80, which the 49ers shelved in 2010 in his honor.
  • The 80-season mark traces back to the 49ers’ 1946 debut in the All-America Football Conference and the league’s merger with the NFL in 1949.