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4/20 Goes Mainstream as Big Restaurant Brands Flood Monday With Deals

Chains seize the cannabis holiday to push app orders, converting one-day demand into long-term customers.

Overview

  • Major national chains, in what TheStreet calls the largest 4/20 lineup yet, are running promotions Monday tied to the unofficial marijuana holiday.
  • KFC is touting a $4.20 Pot Pie Combo with a drink, while Wingstop brought back its Hot Box built around Fiery Nacho–seasoned wings or tenders over fries.
  • Chipotle is offering a post‑3 p.m. buy‑one‑get‑one entrée to customers wearing a hockey jersey, with a small drop of branded jerseys available through its rewards exchange.
  • Insomnia Cookies and delivery service Gopuff are leaning into sweet cravings, with Insomnia’s limited items and member deals and Gopuff’s $1 Ben & Jerry’s Half Baked pints from 3 to 6 p.m. ET.
  • Restaurants are tying many offers to apps, delivery thresholds, or rewards programs, a strategy fueled by the wider market for cannabis as at least 24 states plus D.C. allow recreational use and roughly one in five Americans report using marijuana.