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3:16 Day Marks 30 Years of "Austin 3:16" as Steve Austin Signals Raw Absence and WWE Rolls Out 31.6% Ticket Deal

His 1996 King of the Ring promo ignited his rise, turning a simple T-shirt into a pop-culture emblem.

Overview

  • ESPN revisits how Steve Austin coined "Austin 3:16" after defeating Jake "The Snake" Roberts at King of the Ring on June 23, 1996.
  • "Austin 3:16 says I just whipped your ass" became the signature line that fueled massive shirt sales and mainstream popularity.
  • Austin’s run that followed included six WWE titles, three Royal Rumble wins, multiple secondary championships, and a 2009 Hall of Fame induction.
  • Fightful reports Austin told SI’s The Takedown he will be in a Nevada garage preparing a buggy for a 250-mile race, indicating he does not expect to appear on the March 16 Raw.
  • WWE is offering 31.6% off select U.S. live event tickets, including both nights of WrestleMania, with code WWE316 through 11:59 p.m. local time on March 16.