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30e and Itaú Unibanco Seal Five-Year Exclusive Pact to Stage 800+ Concerts Across Brazil

Itaú channels customer perks through its new Itaú Live unit, delivering pre-sales, discounts and interest-free installments across 30e shows.

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Overview

  • The partnership was unveiled on March 10 at São Paulo’s MASP auditorium and positions Itaú as master sponsor for 30e’s live events.
  • The collaborators commit to at least 800 concerts nationwide over five years, with programming that includes Rush, Zeca Pagodinho, Alcione, Jorge Aragão and two Xuxa dates at Allianz Parque.
  • Itaú clients receive 100% pre-sale access for all shows and all ticket categories, discounts ranging from 5% to 30% and interest-free installment options.
  • Benefits are already active for newly announced events, and fan experiences such as meet-and-greets, soundcheck access, lounges and dedicated entry areas are part of the offer.
  • Financial terms were not disclosed, and the partners aim to expand into secondary markets and increase international bookings as they study deeper integration with Itaú’s marketplace; Eventim currently handles ticket sales.