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20th Century Studios Wins Seven-Figure Auction for Marc Guggenheim’s Persona, With Paul Feig Directing

Tight secrecy around the early-stage project points to a modern Fatal Attraction-style thriller.

Overview

  • 20th Century Studios won the rights to Persona after a competitive auction for Marc Guggenheim’s unpublished novella.
  • The purchase is reportedly a seven-figure deal that signals strong appetite for fresh thriller IP at major studios.
  • Paul Feig, coming off the hit The Housemaid, is set to direct the film adaptation.
  • Plot details remain under wraps, though trade reports frame the tone as a modern take on Fatal Attraction.
  • The project is in early development with no casting or schedule disclosed, while Guggenheim also has An Innocent Girl and The Measure in the works.