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200+ Child Advocates Urge YouTube to Ban AI-Made Kids Videos

The campaign tests whether YouTube’s narrow AI disclosure rules protect young viewers.

Overview

  • A coalition of more than 200 child-development experts and groups sent an open letter Wednesday to Sundar Pichai and Neal Mohan urging a ban on AI-made videos for children on YouTube and YouTube Kids.
  • The signers warn that so-called AI slop — mass-produced, low-quality, often hypnotic clips — can distort reality for young children and displace play and sleep.
  • Their asks include platform-wide AI labels, removal of AI content from YouTube Kids, a default parental toggle to turn off synthetic videos, and a stop to Google funding kids’ AI studios such as Animaj.
  • YouTube said it limits AI content in the Kids app to a small set of vetted channels, provides parental channel blocking, and is building dedicated labels for YouTube Kids.
  • Current rules require disclosure only when AI looks realistic, and the drive for change follows a California jury’s March finding that YouTube and Meta harmed a teen with addictive designs as critics also flag creators earning millions from AI kids’ channels.