Overview
- Cleaning worker Victoria Gordon of Pocket Rockets found the still‑wrapped Mars bar during a hoarder‑house clearance and posted a side‑by‑side comparison online that quickly went viral.
- The 1991 bar weighed about 62.5 grams while a current Mars weighs roughly 51 grams, a clear physical example reporters and consumers have used to illustrate shrinkflation.
- Price comparisons cited in coverage show the bar cost about 75 Pfennig (≈€0.38) in the early 1990s and sells for around €1.20 today, meaning buyers now pay substantially more per gram of chocolate.
- The video has drawn large public attention — reported views exceed 700,000 — and revived debate about hidden product downsizing that some governments are addressing through policy.
- Industry patterns extend beyond Mars: outlets document similar weight cuts for Snickers and Twix, and Austria implemented a law on April 1, 2026 requiring supermarkets to label products affected by shrinkflation.