Overview
- TikTok influencer Bran, known as @Branese and followed by more than a million users, says Cif Midnight Forest Floor Cleaner turned a kitchen smell from “wet dog” to a spa-like “florist” scent.
- The featured product is listed online at Home Bargains for £1.59, reduced from £2.49, according to the latest coverage.
- Articles from the Liverpool Echo and Manchester Evening News on February 25 follow an earlier Mirror report amplifying the viral endorsement.
- The reports present the testimony as anecdotal, with no lab testing or manufacturer confirmation of the odour‑removal claims.
- GetAgent’s Colby Short recommends bicarbonate of soda as a low-cost deodoriser, advising users to sprinkle it on soft surfaces, leave it to sit, then vacuum; options are listed at The Range for £1 and Savers for £1.19.